Very much from the Cecil Beaton school of portraiture, he would carefully, though rather grandly, compose and light his subjects and his assistant would click the shutter. He was in great demand by London society and theatrical venues and regularly had his images published in high-brow magazines such as The Sketch, The Tattler and Illustrated London News.
Also a technical pioneer, he invented a number of photographic devices -- the most famous of which is the Sashalite. Shortly after WWII started, his output declined and his last known shoot was at the end of 1940. He died in 1953.